Astroturfing: The Dark Side of Social Media

Back in 2009, Honda released a a crossover vehicle that, to be honest, was a perfect study of “design by committee” . In simpler terms, the vehicle, called the Crosstour, sucked. The public’s dislike was very much evident on the Crosstour’s Facebook page, with some commenters deriding it as the next Aztek. Amid all the negativity, one comment stood out. A Facebook user called Eddie Okubo pra
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The Most Influential People in the World

TIME’s list of 100 Most Influential People in the World always, always inspires me to write. Reading about the people who make a difference in the world – and reading the words of the equally influential contributors who are hand-picked to write about the subjects – always makes me feel hopeful about where the world is heading. TIME’s editors are always careful to pick not just the obvious choices (
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The Dreaded Case of “Web Fatigue”

Pardon my French, but living a life online is utterly, completely, downright fucking exhausting. Allow me to wrestle against the idea that Facebook, Myspace, Twitter or any other online networking platforms are 100 percent beneficial for mankind. In an era saturated with social networking, there are signs that some are tired of living their lives on the web. Though I enumerate several symptoms of the severe case of
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Top 3 Twitter Marketing Strategies That Work

The microblogging social phenomenon isn’t solely for personal blabber anymore. Twitter’s founders saw the potential of making it business-friendly, therefore opening its doors for more revenue and, more importantly, becoming a platform for brand and customer engagement. If you’re an internet marketer from ACN INC or a new business to be introduced to the public, using Twitter as a promotion and ma
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Alternative Social Networking Sites That you can Also Use

When it comes to social networking sites, most people would probably think about Facebook and Twitter. Many businesses already have their own fan pages on these sites, but most entrepreneurs don’t know that there other sites too that they can use to promote the goods they sell. Most of these other sites have as many users as the two social media giants, but you’re sure to have some benefits in using the
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Do You Need a Business Card?

You met up with a lawyer to discuss your options for structured settlements when he handed out his business card afterwards. You were staring at it for a few seconds when the realization suddenly struck you. A business card is just what your company needs! For a business owner who sells ink cartridges both for office and home use, you do all sorts of marketing strategies—the traditional and modern ones. You pay p
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Does your Business Need a Tablet?

Technology is so integrated into the ordinary person’s life that some find it hard to function without computers or phones. It is more so with business. The international stock market or even the many auction sites online, for instance, cannot exist without computers because of the dozens of calculations that are performed each day. Business people cannot deal with the large amounts of data that they have to
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Why is Apple holding off on iPhone 5?

To everyone’s surprise, Apple announced that iPhone 5 will released next year. Several ideas cropped up, for example, the new iPhone 4S supposedly means “for Steve.” Thus, it will be launched earlier in loving memory of Steve Jobs. Whatever the reason may be, the question on everybody’s minds – why is there a delay in launching the iPhone 5? There are a lot of reasons, but for the techie ones, the most ob
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Sorting Your Information Easily

In the web enabled world, it has never been easier to acquire information about your potential customers, competition, and current customers. Where finding out information used to be the problem, the current predicament is how to store all of the information in a way that is useful and accessible. Many old school solutions are no longer cutting it, but at the same time storing millions of contacts in your sma
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Why are you using social media?

By now, you’re well aware that social media can play an integral part in the development of your small business. However, in order to make sure that you’re using it in the most effective way possible, it’s important to ask yourself why you are using social media in the first place. Your answers may surprise you – but if you’re using social media for the right reasons, you’ll
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